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Pappu Sheikh
Apr 09, 2022
In For Sale
Use a parsing program to catch common typos that can keep you from looking foolish. Check change of address records. With more than 43 million Latest Mailing Database Americans moving to new addresses every year, chances are someone Latest Mailing Database on your list has pulled up stakes since you mailed last. Run your list against the official address change records and make sure you're sending to the right people at the right address. Send to the right property type. There's little point in Latest Mailing Database sending coupons for diapers to a business (unless it's a daycare) Latest Mailing Database or information on bulk ink cartridge purchases to a home. Using a simple property type sort, you can identify who owns their home, who rents a property, who lives in a single- or multi-family dwelling or whether an address is commercially zoned. Repeat before every sending. Too many people think data hygiene is a one-time affair, that once you have a list, it'll stay great forever. Nothing could be further from the truth. Every single Latest Mailing Database piece of data needs to be scrubbed before each mailing. Otherwise, you're wasting time and money. Take the extra bit of time to perform data hygiene, and you'll be amazed at your Latest Mailing Database savings. Data hygiene is a standard and critical part of any direct mail marketing campaign. Ask your direct mailing partner how they're keeping their list clean and your costs down. If you don't get a straight answer, it might be time for a change.
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Pappu Sheikh
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