Analysys data shows that in June 2017, there were 7,200,900 monthly active users of Jelly Bean Square Dance, ranking fifth in the first-level health field and fourth in the second-level sports health field, making it the only square dance category on the list. APP. And the preference index of Jiguang Big Data shows that the fitness app that is most popular among fitness groups in the market is Keep and Yuedong Circle. The jelly bean square dance, which focuses on square dance, ranks third. From this point of view, Jelly Bean has achieved good results in terms of monthly active users and popularity. And in the square dance industry, Jelly Bean is far ahead of other square dance platforms in terms of user scale and market share. But success is not accidental. There are three main reasons why jelly beans can stand out among many square dance platforms. Reason 1: It has attracted many users in the way of "community + sharing" Like many square dance platforms, Tangdou provides middle-aged Fax List and elderly users with content such as square dance videos, square dance music, and dance teaching, which solves the problem of middle-aged and elderly people finding square dance videos and learning square dance. In addition, Jelly Bean takes the "community + sharing" approach as its core competitiveness, providing a window for discussion and communication for the majority of middle-aged and elderly users. Users can publish their own dance videos and participate in speeches on related topics on Jelly Bean, and meet like-minded friends through exchanges and interactions on the platform, so that users have a more sense of belonging. At the same time, users can also share their favorite videos and topics with their WeChat friends and circle of friends, thus attracting more users to Jelly Bean. Reason 2: Grasp the resources of square dance teachers to ensure the quality of platform content As a square dance teaching video platform, Jelly Bean's teaching content is undoubtedly the key to attracting middle-aged and elderly users.

If Xiang Piao Piao sells 700 million cups a year and can circle the earth three times, Jiu Mu Wang - the world's leading men's pants expert in sales uses the typical herd effect. When a group of sheep does not know where to go, they will choose to follow the leader. The same is true for people. When there are so many products on the market and I don’t know how to choose, and when there are so many clothes on Taobao that I don’t know how to choose, they will choose the products that everyone is using and buying. When you use this marketing methodology, you will definitely do better than other companies that don't use marketing skills. But please don't be proud, because companies that know how to use marketing skills in their own situation do better than you.The new cultural revolutionaries headed by Chen Duxiu actively introduced foreign revolutionary Fax List experience. Many great people went abroad to study when they were young. Mao Zedong was also on the train at that time, but he decided to stay in China for inspection before the train set off. He felt that China's national conditions may not be fully applicable to foreign experience. For example, the revolution led by the working class in Russia may not be suitable for domestic use. Because the country is dominated by the peasant class. At the 17th National Congress of the Communist Party of my country, Deng Xiaoping put forward: "Integrate the universal truth of Marxism with the concrete reality of our country and follow our own path." It is precisely because the great people have continuously explored a path of socialism with Chinese characteristics based on the actual domestic situation, that we have gradually become a world power. What if you copied someone else's experience? Jiang failed to take the capitalist road of developed countries without taking into account the actual situation in China.