Conversion statistics tell you what your traffic thinks of your landing page. As in the previous example, it is not enough to have traffic. When you pay for every click, you need that traffic to do something that benefits your business. Advertising Continue reading below If not, why are you marketing? Conversions aren't as easy to track as traffic, but with just a little upfront effort, they can be a very low-maintenance metric. Limitations of Conversion Tracking Conversions are generally a more valuable metric than traffic because those who convert usually have a genuine interest in your business. Still, conversions aren't exactly the end of the analysis.
For example, 96% of first-time visitors aren't ready to buy…yet. It may take several visits to make up your mind, but while it may hair masking service be a pain to pay for all those clicks of information, they are worth it if they lead to future sales. More importantly, with the exception of e-commerce type businesses, conversions are not the same as sales. You don't make money from phone calls or form submissions, you make money from sales. In fact, bad conversions can cost you money . For example, I worked with a client last year who had 127 visits and 84 conversions from a poor confused woman who kept ending up on their site every time she wanted to open her account. messaging.
Advertising Continue reading below His “conversions” cost the company over $1,000 in PPC clicks and wasted sellers' time before they figured out what was going on. 3. Return on investment Track traffic alone and you get a million tiny needles. Only track conversions and you may end up with 5-pound railroad spikes. The question is, then, which indicator will give you what you really want? If there is a golden metric, it is return on investment (ROI). Chances are, what you really want from your marketing campaigns isn't additional site visitors or subscriptions - it's profit! So if what you follow is what you get, start tracking revenue! This idea seems so simple it should go without saying, but only 21% of businesses actually track their revenue.