Analysys data shows that in June 2017, there were 7,200,900 monthly active users of Jelly Bean Square Dance, ranking fifth in the first-level health field and fourth in the second-level sports health field, making it the only square dance category on the list. APP. And the preference index of Jiguang Big Data shows that the fitness app that is most popular among fitness groups in the market is Keep and Yuedong Circle. The jelly bean square dance, which focuses on square dance, ranks third. From this point of view, Jelly Bean has achieved good results in terms of monthly active users and popularity. And in the square dance industry, Jelly Bean is far ahead of other square dance platforms in terms of user scale and market share. But success is not accidental.
There are three main reasons why jelly beans can stand out among many square dance platforms. Reason 1: It has attracted many users in the way of "community + sharing" Like many square dance platforms, Tangdou provides middle-aged Fax List and elderly users with content such as square dance videos, square dance music, and dance teaching, which solves the problem of middle-aged and elderly people finding square dance videos and learning square dance. In addition, Jelly Bean takes the "community + sharing" approach as its core competitiveness, providing a window for discussion and communication for the majority of middle-aged and elderly users.
Users can publish their own dance videos and participate in speeches on related topics on Jelly Bean, and meet like-minded friends through exchanges and interactions on the platform, so that users have a more sense of belonging. At the same time, users can also share their favorite videos and topics with their WeChat friends and circle of friends, thus attracting more users to Jelly Bean. Reason 2: Grasp the resources of square dance teachers to ensure the quality of platform content As a square dance teaching video platform, Jelly Bean's teaching content is undoubtedly the key to attracting middle-aged and elderly users.