The COVID-19 crisis has hit almost every industry. Private consumption is declining sharply, people are saving money and investing only in necessities such as food and medicine. But the e-commerce industry is much better due to changing customer behavior. Can't you agree? These numbers prove that the e-commerce sector is booming during the outbreak of COVID-19. The average order value (AOV) of grocery stores, retail stores, and pharmaceutical companies is skyrocketing. Cart abandonment emails will lead to AOV recovery. In January 2020, recovered AOVs on grocery and insurance sites showed good improvement. Conversion rates are also high on home remodeling and DIY sites.
This is probably because people are ghost mannequin effect spending more time at home. That's good news, isn't it? E-commerce sites are witnessing a surge in traffic. We have many first-time customers who are no longer able to shop in physical stores, including those with special needs and those in high-risk groups. Leading e-commerce vendors such as Target, Amazon and Walmart are critical marketing experts. They quickly responded to growing customer demands and expectations. But is your e-commerce site equipped to meet this high demand? advertisement Continue reading below Are you ready to serve customers with different needs? do not know? I'll have you cover it. This post details how to take care of your customers and maintain your e-commerce business during this crisis. But first, let's talk about why you need to take care of your customers during this period. let's start.
Why do e-commerce stores need to pay special attention to their customers during this corona crisis? Providing exemplary customer care should be a priority for your e-commerce store all year round, but it's something that can't be ignored at this crucial time. Let's look at the main reasons: Customer behavior is sustainable Customer preferences are changing. They are moving from retail stores to online stores. And even if the crisis subsides, it's quite possible that they will stick to new shopping behavior. An e-commerce store that fully serves its customers during this period will acquire loyal customers who will continue to generate revenue for many years to come. advertisement Continue reading below As a result,
I think it is a great idea to create a mannequin that has the ability to move and talk. I would love to see this done on a larger scale, where the mannequin can interact with people in real life. You can read more this to know more about the ghost mannequin effect. This would be especially fun if there were multiple ghost mannequins in different locations so that you could actually see them all together.