For all those of us who are lovers of social networks and also work with them, we always hope that at times like Christmas we can obtain the greatest amount of good results from our digital marketing strategy and that our brand can position itself among customers and on the competence. That is why we have taken the time to list what may be the best Christmas gifts for a community manager from the point of view of their role as manager of a community on social platforms. Create good content Content on social networks can be considered one of the fundamental pieces of any marketing strategy or plan.
In this sense, for a community manager it is essential to create pieces that generate emotions and through which users want to live similar experiences. Based on this, the idea is that the executive email list content produced by the community generates different actions in those who are consuming it. That is, it can be shared so that other people can appreciate it. Another fundamental section that the network administrator wants to achieve is that the commitment between the client engagement and the brand increases considerably so that it later becomes a relationship that is maintained over time. Avoid crises and trolls A community manager is always in the hard work of maintaining peace and tranquility in his community and Christmas is no exception.
However, critical comments from a dissatisfied customer or a troll person who intentionally seeks to generate controversy are the order of the day and we have to know how to deal with it. giphy 1 However, there are a series of actions that we can constantly use to avoid this type of negative situation and, in the event that they happen, know how to handle them. Let's not publish content that could give people the opportunity to act against us. Be polite, always stay calm and try to take him to another channel so that he can express his disagreement but outside the networks. Let's not fall into the temptation of putting ourselves at their level, if we reach that point we will be in their territory and it will not be positive for us.