The rise of Pinduoduo, Kuaishou and other products has confirmed the huge potential of the sinking market. Internet giants have put down their stature and began to study how to buy vegetables. According to data from Kantar, community group buying developed rapidly in 2019 and is expected to grow by 80% in 2020 to reach a special database market size of about 90 billion. The Internet price war finally hit offline. The Internet giants used the private domain traffic supporting capital of the head of the group to subsidize, and abruptly crushed the small-profit community store vendors to the corner.
The giants have top resources, but they are in the business of grabbing food with the bottom people. This business model is too easy, no wonder even People’s Daily can’t stand it and post criticism. Community group buying has encountered policy obstacles, but also because it has developed too well. I analyzed the user experience of special database community group buying and found that their success is inseparable from three key points: 1. Pay attention to the experience of sinking users Every product has a corresponding user group. We design our services and products to provide the highest quality experience around this user group.
The user group of pure Internet projects has obvious limitations. Maybe you are used to online shopping, but think about how many of your parents or other elders often buy groceries online? I have to admit that although mobile shopping is special database convenient, there are still a large group of people who are more accustomed to shopping in community stores or street vendors. The community group buying business model cleverly integrates online shopping with offline shopping, and quietly includes groups who are only accustomed to offline shopping. For example, an aunt who has never.